Meadow Brook Logo

Meadow Brook Logo

Role:
Art Direction, Design
For:
Palace Sports & Entertainment

With a change in direction to bring in more exciting, up-and-coming artists, it was an appropriate time to give Meadow Brook Music Festival a fresh, contemporary identity that could appeal to a younger audience. In the old name, Music Festival was thought to be confusing and misleading as the word festival generally implies an event rather than a location and music is too narrow in scope. Lastly, it was important to emphasize the connection the venue has with Oakland University by making the university name more prominent and by including OU brand elements.